HIKING & BIKING

Project type: internacional
Duration: march 2009 - december 2011
Project manager: Centre for Health and Development Murska Sobota

The purpose of the project is to form common trans-boundary integrated tourist products, to assure a common market communication and to position the project area as area of quality tourist products. To establish grounding for development of throughout the year attraction of project area with movement of knowledge and experience exchange. Special emphasis of the project goes to internationalization, which depends on realization of promotion activities outside the program area (main market: Germany, Benelux, Czech-republic, Croatia, Hungary and Italy)

Partners:
  • Scientific Research Centre Bistra Ptuj (Slovenia)
  • Steiermark (Styria) (Austria)
  • Maribor Development Agency (Slovenia)
  • Maribor Tourist Board (Slovenia)
  • RRA Koroška, Regional Development Agency for Koroška (Slovenia)
  • Development Centre Murska Sobota (Slovenia)
  • Prlekija Development Agency, giz (Slovenia)
  • Regional Development Agency Mura Ltd. (Slovenia)
  • Multidisciplinary Research Institute Maribor (Slovenia)

Value of the project:
2.916.005,00 €

Financing:
  • ESRR funds

Objectives:

-          To develop project area into recognizable destination of an active recreation and co-natural tourism.

-          To establish tools and structure for pursuing bilateral activities of destination marketing and management.

-          To stimulate development of a sustainable, co-natural, environment-friendly form of tourism and to rise public and tourist awareness about sustainable use of space.



Descriptions / Results:

-          Offer Development (workshops, analysis, digitizing of 6 tourist products, forming tourist packages)

-          Market communication (catalogue for customers, maps, participation on seminars, making web subside on www.slovenia.info and www.steiermark.com, web campaigns, promotion)

-      Quality management (testing products and offers, evaluation of the testing products and offers, modules of qualification for hiking guide, bicycling guide, mountain-biking guide and guide for Nordic walking; presentation of the existent standards, making recommendations for a guardianship above prepared products)

-          Infrastructure (workshops, recruitment and analysis of the existent land signalization, to gain permits for the use of land, setting up a direction signalization and marking the course of the way)

-          Project management (the Project Council, Communication plan, contents report about project realization, financial and contents report, meeting of the Project Council, meeting of the working groups)

-          Informing and notifying (subside on web side LP (www.czr.si) and connection of the web sides of the partners, forming information for the public, organization of the press conferences)

SRC Bistra Ptuj
Scientific Research Centre
Bistra Ptuj
Slovenski trg 6, 2250 Ptuj

T: +386 2 748 02 50
F: +386 2 748 02 60
E:

naultilus nautilus

I am aware of my thoughts therefore I am!
(Descartes, complemented by Bistra employees)